Alexis Ripperger

Director of Operations

Go-to-Market Architect

AI Product Strategist

Brand Storyteller

Automation & Workflow Designer

Full-Funnel Marketing Lead

Alexis Ripperger

Director of Operations

Go-to-Market Architect

AI Product Strategist

Brand Storyteller

Automation & Workflow Designer

Full-Funnel Marketing Lead

Download CV Contact Me

About Me

Hey there 👋  I’m Lexi, a creative strategist turned operator with 10+ years of experience across content, marketing, and tech. I started my career in content creation and social media, mastering the art of storytelling before scaling into operations, systems, and product strategy. I’ve led GTM campaigns, built CRM and AI automations, and managed ad budgets driving over 1,500 leads/month.

I thrive at the intersection of creativity and execution — making ideas real, systems beautiful, and teams more effective.

  • Based In: Columbus, Ohio
  • Personality Type: ENFJ-A
  • Skills:
    React
    Xcode
    Java
    Python
    Gitlab
    Angular
    Node.js
    SQL
    VueJs
    PHP
Where I Add the Most Value
Ad Product Strategy

Experience managing multi-city GTM launches and designing native campaign structures that align with brand aesthetics and drive measurable results.

Cross-Functional Leadership

I connect product, design, development, marketing, and ops — translating ambiguity into shared goals and keeping teams aligned at every step.

Project Management + Delivery

I run end-to-end execution using RACI and RAID frameworks to manage roles, risk, and velocity across tools like ClickUp, Slack, and Notion.

Customer Intelligence

Experience segmenting local markets, buyer personas, and campaign creatives for higher conversion and regional GTM launches.

Systems & Automation
I build integrated systems with OpenAI, Claude, GHL, Airtable, and N8N — automating workflows that scale growth and reduce friction.
AI-Driven Ops

I deploy AI agents that streamline research, content ops, and internal support — reducing busywork and accelerating execution.

Campaign Execution

I managed $130K/month in ad spend across Meta, Google, and TikTok — driving 1,500+ leads/month in one campaign with full-funnel optimization.

Creative Direction

I lead visual storytelling with intention — aligning brand identity, audience insight, and business goals across campaigns.

Gen Z-Aligned Content

I create content that resonates — from photography and video to platform-native storytelling designed for Gen Z and creators.

Internal Enablement

Created SOPs, onboarding systems, and automation guides to help teams move faster and scale sustainably.

Clients

Client 1
Client 2
Client 3
Client 4
Client 1
Client 2
Client 3
Client 4
Impact Snapshot

• $130K/month ad spend managed across platforms

• 1,500+ leads/month from Meta for a single client

• 515K+ net new followers across Instagram, TikTok, and Facebook (organic)

• 145M+ video views and 188M+ impressions from organic UGC-style content 

• 5.8M+ engagements across Instagram, TikTok, and Facebook — $0 ad spend

• 49K customer mentions & 99.9% sentiment during record-breaking  launch

• 10+ AI agents deployed for automation & ops

• 30+ CRM systems built in GHL, Airtable & more

• 500+ creative assets produced (photo, video, ads)

• 20+  GTM campaigns launched across multiple markets

Testimonials

Owner + Operator
Multi-City Home Services Brand
Lexi doesn’t just bring ideas — she brings outcomes. She took our campaign strategy, rebuilt the systems behind it, and helped us drive over 1,500 leads/month in one market alone. Her ability to balance speed, clarity, and cross-functional momentum is rare.
Senior Social Media Manager
L-Brands (B&BW)
Lexi has a natural instinct for what resonates with Gen Z and creator-led audiences. She helped us generate over 145M video views organically and led the creative direction behind the most successful fragrance launch in brand history.
Owner + Managing Partner
Orbit Media Group
Lexi built internal systems that saved us dozens of hours per week. She introduced AI agents, automation flows, and clean CRM pipelines — and made the onboarding process smoother for everyone. She’s a true force multiplier.
Product Manager
Tech Startup
Lexi is that rare blend of creative energy and operational precision. She brings people together, listens well, and knows when to lead vs collaborate. Any team would be lucky to have her in the room.
Fun Facts
50+
Websites Developed
100+
Videos Directed
5000+
Photos Captured
1000+
Cups of Coffee
Resume
Experience
Director of Operations
2023 – Present
Director of Operations
Orbit Media Group

applied the engineering design process to design, develop, test, maintain, and evaluate software.

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Creative Director
2022 - 2023
Creative Director
Orbit Media Group

Collaborated with functional teams of data scientists, user researchers, product managers.

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Marketing Specialist, Brand Engagement
2021 - 2022
Marketing Specialist, Brand Engagement
L-Brands (Bath & Body Works)

Designed, created, tested, programmed and updated apps for a mobile device.

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Marketing Manager
2020 - 2021
Marketing Manager
Columbus Brewing Company

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Education
2017 - 2020
Baldwin Wallace University
Bachelor of Arts - Cum Laude

Michigan Technological University offers a B.S. in Computer Network.

July 2025
Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management
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December 2022
Advanced Google Analytics
Google
Information Systems or Information Technology programs.
December 2022
Creative Certification Exam
Google
Enter text
Programming Skills
  • Python
    75%
  • JavaScript
    90%
  • Visual Basic
    85%
  • Java
    95%
Tool Stack
  • ClickUp
    99%
  • Monday.com
    99%
  • Jira
    85%
  • Slack
    99%
  • Google
    99%
  • Microsoft
    99%
  • Figma
    90%
  • Framer
    90%
  • Photoshop
    95%
  • Lightroom
    99%
  • Premiere Pro
    99%
  • Illustrator
    99%
  • Canva
    99%
  • GitLab
    95%
  • Open AI
    99%
  • Claude
    99%
  • Gemini
    99%
  • MindStudio
    99%
  • Replit
    99%
  • N8N
    99%
  • Zapier
    99%
  • Make
    99%
  • Notion
    99%
  • AirTable
    99%
  • Go High Level
    99%
  • Pipedrive
    99%
  • WordPress
    99%
  • Webflow
    99%
  • SEM Rush
    99%
  • SEOwl
    99%
  • DashHudson
    99%
  • Sprout Social
    99%
General Skills
Coding
  • React
    90%
  • Typescript
    65%
  • PHP
    75%
  • C#
    85%
Languages
  • English
    100%
  • Spanish
    50%
  • Italian
    15%
Platforms
  • Visual Studio
    90%
  • OutSystems
    75%
  • Android Studio
    85%
  • Xcode
    95%
Knowledge
  • Data science and machine learning
  • Data structures and algorithms
  • SQL and database technologies
  • Project management and development
  • Git and GitHub
  • Linux and Windows management
  • Communication and collaboration
  • Object-Oriented Programming (OOP)
Works
B&BW: Reinventing a Legacy Brand for the TikTok Era
Content, Strategy, Video
Mae Fence Company → Evelyn Fence: Scaling a Local Leader into a Multi-Market Brand
Operations, Strategy
Scaling Client Success – $90K to $850K Revenue Growth at Orbit Media Group
Content, Operations, Strategy
Falling for the Season: Spooky Scents & Cozy Moments at B&BW
Content, Strategy, Video
From Pool Parties to Poppy: A Summer of Social Wins at B&BW
Content, Strategy, Video
Pastels, Picnics, and Performance: Spring at B&BW
Content, Strategy, Video
Performance Wrapped in a Bow: Holiday Content at B&BW
Content, Strategy, Video
Visual Identity & Graphic Design Across CBC Campaigns
Content, Design, Strategy
Aged to Inspire: The Art and Alchemy Behind L’Atelier de Funk
Content, Strategy
From Concept to Cold Pour: Full-Funnel Go-to-Market for CBC’s Seasonal Beer
Content, Strategy
Technicolor Hat: Launching a Citrus IPA That Reignited Columbus Brewing Co.
Content, Strategy
Brioso Cream Ale: A Comfort-Driven Collaboration at the Height of the Pandemic
Content, Strategy
Beers With a Message: Purpose-Driven Product Launches for International Women’s Day
Content
Insane Wanderer: Sending Off a Legacy with Impact
Content
Bodhi – Ohio’s Flagship Double IPA
Content, Strategy
CBC Creeper – Dark. Dank. Drenched in Hop Energy.
Content, Strategy
Raising a Stein to Fall: A Festbier Launch Rooted in Tradition and Taproom Culture
Content, Strategy
Refreshing Tradition: A Modern Take on the Everyday Lager
Content, Strategy
Summer Teeth Lager – Seasonal Release
Content, Strategy
Limited Release Spotlight: Pils
Content, Strategy
Limited Release Hazy Double IPA Brewed with Galaxy™, Citra & Cryo Hops®
Content, Strategy
Where the Beer’s Cold and the Brand is Built: CBC’s Taproom Revival
Content, Strategy
Reclaiming Our Hometown: How We Took CBC From Niche Favorite to City Staple
Content, Strategy
Drink Better Beer: How CBC’s Obsession with Better Brewing Set Them Apart
Content, Strategy
Columbus IPA – A Legacy Reimagined
Blog
July 29, 2025 Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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April 28, 2020 Music Player Design

When designing a music player, it is important to consider user-friendly features such as intuitive navigation, customizable settings, and a…

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